About Me

Hey, I'm Randy. Welcome to my little corner of the internet.

If you're here, you probably want to know a bit more about me.

Where to start...

Funding My Sneaker Addiction

My entrepreneurial journey began at age 14, flipping sneakers and luxury goods on Facebook.

One pair turned to two, two to four, and so on. I learned how to sell, market, manage expectations, and deal with people acting irrationally.

I was making good money for a high schooler & more importantly, had an incredible sneaker collection.

This sparked my curiosity for the fashion industry, so I took summer classes at FIT and learned how to work with overseas factories to design, source, and manufacture my own clothing.

To think this all started with me wanting enough pocket $ to buy my own Jordans...

Education and Writing

I "studied" entrepreneurship at Syracuse University, where I started exactly zero businesses. Instead, I partied my fucking ass off and I wouldn't have done it any differently.

Still, during my senior year, I wrote and published a book, Adversity to Advantage, exploring the relationship between childhood bullying and entrepreneurship (yes, there is a correlation!).

The book went on to get a great reception. I was featured in Forbes, Inc, and Entrepreneur, appeared on over 30 podcasts, and had the opportunity to speak at multiple universities including Syracuse and Manhattan College.

Career

After school, I moved to NYC and worked in apparel product development at Macy's.

I quickly realized I’d rather eat rusty nails every day than work there and jumped over to Bombas where I helped build out their Sourcing team and learned more about socks than you could ever imagine.

A+ product, A+ mission, A+ people — really the golden standard of how to run a business imo.

Freelancing and Third Wall

I started writing a weekly newsletter about tech and entrepreneurship in my spare time. I published at least one long-form piece weekly for almost two years straight.

After years of writing for free, I decided to try my hand at freelancing. It quickly took off. A few months later, I left Bombas to become a full-time freelance writer.

This quickly evolved into founding Third Wall, a content marketing and copywriting agency for venture-backed B2B companies. I've been fortunate to work with amazing clients like Starkware, Triple Whale, and WSC Sports.

Solo Travel

Turns out, solo founder life is lonely. I was spending 12+ hours a day working from my apartment and all the “freedom” of self-employment was missing.

In January 2023, I put my laptop and 10 days' worth of clothes into a backpack and booked a one-way ticket to Prague.

That kicked off ~7 months of solo traveling across 9 countries and 4 continents.

Current Focus

While I'm currently back in NYC most of the year, I find that I'm the most productive when working in new environments, in good weather, and meeting new people.

I'm continuing to build Third Wall, while I explore a new business around helping people rebuild healthier, more intentional relationships with technology.

I also host bi-weekly dinners bringing cool people in NYC together.

While I'm very pro-technological advancement, I believe social media and smartphone addiction are destroying our society. Spending 6 hours per day doomscrolling will carry the same 'I can't believe we did this' reaction as chain-smoking cigs.

My hunch is that in the next 3-5 years, people will have digital wellness coaches, the same way we have personal trainers and dietitians, to help them build healthier and more intentional relationships with technology, strengthen their IRL relationships, and improve their overall well-being.

A 30-day digital detox will be the new 'dry January' or 'juice cleanse.' People will place a premium on IRL experiences.

More to come here.

Contact

If you’re in NYC (or elsewhere) and want to connect, send me an email at randy [at] thirdwallcreative [dot] com.